iPhone 18 Pro goes on sale tomorrow Sept 18 — Thai prices from ฿48,900

Short answer: iPhone 18 Pro and 18 Pro Max pre-orders opened September 12 and both go on sale Friday, September 18, 2026. Thai prices start at ฿48,900 (Pro) and ฿52,900 (Pro Max). Holding a 17 Pro or 16 Pro and thinking of switching? Check your old phone's price first — the new models cost ฿4,000–5,000 more, and Apple has already pulled the 17 Pro from its own store.

How much is the iPhone 18 Pro in Thailand?

Official Apple Thailand prices (every model starts at 256GB, up to 2TB):

Versus last year, the 18 Pro costs ฿5,000 more than the 17 Pro at launch, and the Pro Max ฿4,000 more. The ฿48,900 that bought last year's top model (17 Pro Max) now only buys the entry Pro.

What's new in the specs?

• A20 Pro chip with vapor-chamber cooling
• 48MP Fusion main camera with adjustable aperture (ƒ/1.48–ƒ/4.0) — a first on iPhone — plus 48MP ultra-wide and telephoto
• 6.3" (Pro) / 6.9" (Pro Max) displays with ProMotion and always-on
• Four colors: black, silver, glacier, burgundy
• 18MP Center Stage front camera with full Siri AI and Apple Intelligence support

Holding a 17 Pro / 16 Pro — why move now?

1. Apple delisted the 17 Pro. The 17 Pro and 17 Pro Max are gone from the Apple Store in the usual generational rotation. Buyers who want one must turn to the second-hand market, which keeps clean used units in demand.

2. Older new models quietly got pricier. Apple raised existing-lineup prices without stage time — iPhone 17 went to ฿34,900 (+5,000) and iPhone Air to ฿43,900 (+4,000). The pricier new phones get, the wider the gap with used ones, and the harder buyers look at your device.

3. Used prices always drift down after launch. The first weeks after a launch are when the market hasn't fully repriced — reported trade-in estimates slide steadily during this window, so waiting shrinks your spread.

Selling your old phone — what to prepare?

1. Check battery health. Below 80% moves the price directly — see how to check before selling
2. Sign out of iCloud and wipe it. Follow how to erase before selling so no data leaves with the phone
3. Pack the box and charger. Complete sets fetch more
4. Check the price before visiting a shop. Get a quote in 30 seconds — just model and condition — then compare against carrier trade-in before deciding

Wondering what your phone still fetches? Check it in 30 seconds — just model and condition

Preliminary estimate — final price depends on the actual device condition.

Sources